Small Business Trends recently posted an article intended to give important tips for pitching your idea to investors the right way. Patch of Land's Co-Founder & CTO Brian Fritton is one of the Youg Entrepreneur Council (YEC) members, and as such was asked to give his advice on the subject.
The question Brian received was: “What’s one word or phrase that you should never use when pitching an investor?”
Brian's response: “Conservative”
- “Lots of entrepreneurs want the investor to know that their numbers are “conservative” and that they’ve discounted the possibilities. This is used all the time and they’ve seen “conservative” numbers not get hit again and again or just not make any sense. It’s better to express projections as worst, likely and best case scenarios and leave conservative out of the discussion. Keep the worst and best in the appendix and use the likely.” ~ Brian Fritton, Patch of Land
We highly suggest you go read the rest of the 7 Phrases You Should Never Use in an Investor Pitch and make sure your skills are sharp before approaching an investor with a pitch that might make or break your idea.
How about you? Did you come up with any words or phrases you feel should never be used in an investor pitch? Leave us a comment and tell us what you think!
lance miller commented August 25, 2014
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